International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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DIGITAL MARKETING: A RAY OF HOPE DURING PANDEMIC RECESSION

    1 Author(s):  HERMAN KAUR

Vol -  11, Issue- 7 ,         Page(s) : 30 - 38  (2020 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

Recession affects economy as a whole and firms, businesses and companies at individual level. Presently, Covid 19 pandemic, followed by lockdowns and social distancing norms have further worsened the situation and have led to deep rooted recession in the world economy. Hence businesses across the World are facing the survival issues. This paper helps us to understand how may business survive and thrive during Pandemic dipped recession with Digital Marketing be the ray of Hope. Increase in the users and usage of internet, people spending more time surfing, using social media have opened even wider doors for the digital marketing.

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