International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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IMPACT ON CONSUMER BUYING BEHAVIOR ON THE BASIS OF DEMOGRAPHIC FACTORS SOAP AND DETERGENT INDUSTRY IN VINDHYA REGION M.P

    3 Author(s):  MENIKA PANDEY,PRAKASH PAYASI,DR.AWADH PRATAP SHUKLA

Vol -  11, Issue- 8 ,         Page(s) : 46 - 54  (2020 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

For Purchase Behavior of in Vindhya Region [M.P] has Significance changed due to an increase in the per capital income higher income groups change in lifestyle family structure. Consumer buying behavior for soap and detergent product has always been influence by demographic factors like Age, Gender, Income, Occupation etc. the present study attempt the influence of consumer demographic characteristics on attitudes and preference of soap and detergent product.

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