International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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A STUDY ON MARKETING STRATEGIES OF EASTERN CONDIMENTS WITH SPECIAL REFERANCE TO MYSORE DISTRICT, KARNATAKA

    1 Author(s):  DR. PRAMOD UDUPA.B

Vol -  11, Issue- 9 ,         Page(s) : 28 - 36  (2020 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

Eastern condiments was established in 1989 in Adimalai, Idukki district, Kerala state, India. Marketing strategy adopted by a company will deliver right mix of marketing approaches to consumers which directly put sales and marketing activities together. In this study 200 number of consumers were selected randomly, in Mysore district, irrespective of age, sex, qualification. The data is analyzed by simple percentage method. Findings depicts the importance of more concentration on availability and affordability of products to consumers, by the company.

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