International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

Impact Factor* - 6.2311


**Need Help in Content editing, Data Analysis.

Research Gateway

Adv For Editing Content

   No of Download : 25    Submit Your Rating     Cite This   Download        Certificate

E-MARKETING: GROWTH AND CHALLENGES IN INDIA

    1 Author(s):  DR. RAMESH

Vol -  8, Issue- 6 ,         Page(s) : 235 - 241  (2017 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

Marketers have been using electronic tools for many years, but the internet and other information technologies created a flood of interesting and innovative ways to provide customer value. The more the Internet settles into mainstream business, the more it spawns innovation and more change. Electronic marketing is the youngest of the membership growth devices and has grown tremendously since mainstreaming a little more than two decades ago. E-marketing is traditional marketing using information technology but with some twists. The marketing transformation results in new business models that add customer value, build customer relationships, or increase company profitability. This in turn created a virtual market for actual products globally.

1. Devi .C.S and Anita. M ( 2013) : “E marketing challenges and opportunities” pg. 96 – 105 retrieved from www.ijsrm.in .
2. "Economics focus: The click and the dead". The Economist. 3–9 July 2010. p. 78. Retrieved from http://www.economist.com/node/16478931
3. “Evolution of e-commerce in India, PwC”, 2014, retrieved from http://www.pwc.in/assets/pdfs/publications/2014
4. "India broadband penetration growth" retrieved fromhttp://www.Internetworldstats.com/asia/in.html
5. "Internet World Stats", retrieved from http://www.Internetworldstats.com/asia/in.html
6. “Consumer E-commerce in India retrieved from ”http://www.jumpseller.com/files/other/final_ecommerce_report0 7.pdf
7. “Indian online retail market to cross Rs 88,000 crore by 2018” retrieved from
8. http://articles.economictimes.indiatimes.com/2014-10- 28/news/55521315_1_indian-online-online-shopping-portals-internet- penetration
9. "Indian Government Is Planning A Legislation Mandating Strict Cyber Security Disclosure Norms In India". Centre Of Excellence For Cyber Security Research And Development In India (CECSRDI). Retrieved fromhttp://perry4law.org/cecsrdi/?p=544.
10. "Cash On Delivery May Harm E-Commerce In India". E-Retailing Laws And Regulations In India. 13 March 2012. Retrieved from http://ptlb.in.ecommerce.

*Contents are provided by Authors of articles. Please contact us if you having any query.






Bank Details