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Volume -9 Issue - 7
Month [Year] -- July [2018]
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There are a number of investment opportunities available to an investor. Each of these investments has its own risk and return features. Individual investor considers a number of factors before deciding to invest their funds in various securities involving varying degrees of risk and return. In the present economic scenario, the option available to them is different and the factor motivating the investors to invest is governed by their socio-economic profile including expected return and risk tolerance. In short, the investment decision making process is a multi-faceted subject to change over a period of time. In this paper, an attempt is made to study mainly the investment avenue preferred by the investors and to analyze the investor’s preference towards investment in mutual funds when other investment avenues are also available in the market.