International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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A COMPARATIVE STUDY ON CUSTOMER PERCEPTION TOWARDS HONDA ACTIVA AND HERO HONDA PLEASURE IN RAIPUR CITY

    1 Author(s):  DR. DINKER JHA

Vol -  4, Issue- 3 ,         Page(s) : 487 - 494  (2013 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

The role of the human perception is one of the most important questions.If we would be able to understand how the human brain perceives information and operate it,and how do we make our decisions,we could more precisely make the future forecasts and increase our efficiency.We obtain information from the external world from our senses;taste,hearing,smell,touch,sight.Than we somehow integrate and analyse perceived information and make our decision.Decision is an “outcome of mental processes(Cognitive process)leading to the selectionof a course of action among several alternatives.Every decision making process produces a final choice’.How do we make a decision or even better to ask what leads us to make a decision?

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