International Research Journal of Commerce , Arts and Science
( Online- ISSN 2319 - 9202 ) New DOI : 10.32804/CASIRJ
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A STUDY ON CONSUMER ATTITUDE TOWARDS THE ONLINE SHOPPING OF COSMETICS PRODUCTS WITH SPECIAL REFERENCE TO BOUTIQUE AYURVEDA PRODUCTS
2 Author(s): DR. JITENDRA SHRIVASTAVA,MS. NEHA YADAV
Vol - 11, Issue- 9 , Page(s) : 157 - 165 (2020 ) DOI : https://doi.org/10.32804/CASIRJ
The internet has changed the face of shopping, as more products are now being sold online along with the cosmetics trends are always changing. As trends change, previously, nobody would consider buying cosmetics online since it was considered necessary to try out the products in person to determine its color, texture, etc., but now, there is a large number of websites that rely entirely on online portals to sell cosmetics. The study objective to understand the pricing effect and discounts on buying cosmetics products online. A study of 150 respondents was analyzed using a variety of SPSS activities. The results show that prices and discounts affect consumers' purchases while purchasing cosmetics products online.