India is the world’s fifth largest global destination in the retail space . Due to the arrival of numerous new companies, it has become one of the dynamic and fastest-paced industries in the world. Traditional village fairs, street hawkers are indeed a huge innovation in this economy to sparkling malls and dazzling supermarkets that also increase from strength to strength. The traders frequently sell the items with the cooperation of certain aid workers. Retailers could utilise digital e-commerce platforms to spend less money while at the same time reaching more customers in the cities of Tier II and Tier III. The business has desired to reposition them through to the introduction of value added services, such as home delivery. The primary objective of this research is to determine the perception of consumers towards the value added services in supermarkets in Theni district.