International Research Journal of Commerce , Arts and Science
( Online- ISSN 2319 - 9202 ) New DOI : 10.32804/CASIRJ
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ORGANIZATIONAL CULTURE – CHANGE AND ITS MANAGEMENT
1 Author(s): MR. RAJIV DHIMAN
Vol - 5, Issue- 4 , Page(s) : 34 - 45 (2014 ) DOI : https://doi.org/10.32804/CASIRJ
Culture and change are two important factors that business is trying to get a grip on. In these days organizations have realized that those who survive and flourish over the years have a strong fundamental culture of a way of doing things. These companies have unique way and different from other companies and lead to competitive advantage. It is difficult to imitate them and therefore, these organizations continue to enjoy the competitive advantage. Change, on the other hand, is the essence of leadership. There is a belief that strong culture which gives competitive advantage and change are conflicting issues. But what if an organization has a responsive culture to change? Then it facilitates change and organizations thrive. A review of this Article makes it clear that:-