International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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STUDY ON IMPACT OF TELEVISION ADVERTISEMENTS ON BUYING BEHAVIOUR OF CHILDREN

    2 Author(s):  DR.HARI SUNDAR.G.,DR.PRAVEEN RAJ.D

Vol -  15, Issue- 9 ,         Page(s) : 68 - 77  (2024 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

Children in the modern society have assumed larger roles in their homes and are involved in the shopping and buying decisions. In the US, children under the age of 12 are estimated to influence $130-670 bn in the family purchases

Bandyopadhyay S (201l). "Is Television Advertising Good for Children: Areas of Concern and Policy implications. International Journal of Advertising . Vol. 20, No.1, pp 89-116.
Bridges E and Briesch R A (2016), "The 'Nag Factor' and Children's Product Categories", International Journal of Advertising, Vol. 25, NO.2, pp 157-187. 

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