International Research Journal of Commerce , Arts and Science
( Online- ISSN 2319 - 9202 ) New DOI : 10.32804/CASIRJ
**Need Help in Content editing, Data Analysis.
Adv For Editing Content
DIGITAL MEDIA AND PILGRIMAGE TOURISM: ANALYZING THE ROLE OF SOCIAL MEDIA IN SHAPING THE IMAGE OF AYODHYA (2018–2024)
2 Author(s): AJAY KUMAR VERMA ,PROF. VINOD KUMAR PANDEY
Vol - 17, Issue- 1 , Page(s) : 43 - 50 (2026 ) DOI : https://doi.org/10.32804/CASIRJ
This study explores how digital media, particularly social media platforms, have influenced the perception and promotion of pilgrimage tourism in Ayodhya from 2018 to 2024. With the growing use of digital communication, social media has become a major tool for shaping the image of religious destinations.