ABSTRACT : Marketing of the productsis a tidioustask and to decide the suitable medium afteranalysing the external and internalenvironmentis of prime importance in todayscompititive worldand whichwillgive us a compititiveadvantage - first moversadvantage over ourcompititors. It is important for the consumersalso as they are informed about the variety of productsbeingoffered by the differentsellors. Digital marketing and Guerrilla marketing are the evolving marketing concepts undertaken by differentcompanys for marketing theirproducts to the prospective consumers. Digital marketing is more of online in nature using internet whereasGuerrilla marketing isusingunconventionalmeans in a localized fashion to draw attention to an idea, product, or service.Under Digital marketing requests are inherently opt-in, the size of content is generally unlimited.Faster delivery – push technologies can deliver content immediately as it becomes available.While Guerilla marketing is cheap to execute as using a simple stencil or a giant sticker, it tends to be much cheaper than classic advertising and allows for creativethinkingas imagination is more important than budget.