The increasing disposable income and the growing proportion of youth in the population have ledto a growing mobile handset Industry in India. Expanding demand has led to increased competition withBoth Indian and International players like Nokia, Samsung, LG, Panasonic, Motorola, Siemens, etc. vyingfor space in the consumers’ purchase decisions. With so many competitors vying for consumers’attention and tapping their purchase potential, the image of individual brands and the valuepotential consumers attach to the available brands come into play. The project is an attempt to measure this value in terms of Brand Equity. The report entails the determination of the various factors that define Brand Equity and presents an overview of the relation between them. It further explores the four mobile handset brands-Nokia, Sony Ericsson, Samsung and LG- on the basis of the different parameters that determine Brand Equity and how these parameters differ across brands. Recommendations have been provided regarding the elements that each brand should focus on to magnify their Brand Equity and combat competition.