International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

Impact Factor* - 6.2311


**Need Help in Content editing, Data Analysis.

Research Gateway

Adv For Editing Content

   No of Download : 255    Submit Your Rating     Cite This   Download        Certificate

BEHAVIORAL DIMENSIONS OF HOSPITALITY SERVICE AND CONSUMERS PERCEPTIONS TOWARDS HOTEL SELECTION– A STUDY

    2 Author(s):  VEERESH HAMPAYYA , DR. M.S . NIGAM

Vol -  6, Issue- 1 ,         Page(s) : 94 - 97  (2015 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

INTRODUCTION Hotels are an important part of the accommodation industry and have become one of the most competitive businesses in the world in recent years (Harrison & Enz, 2005). For example, lodging in the India was a $108 billion industry, with over 536,500 hotels and 4.1 million guestrooms in 2006 (The Hotel & Lodging Association, 2006). Recently, there has been an increased focus on the management and marketing of hotels (Reisinger, 2001). Hotels provide services that are different from tangible goods because hotel services are immediately consumed and require a people-intensive creation process (Harrison & Enz, 2005).

1. Alexandris, K., Dimitriadis, N., & Markata, D. (2002). Can perceptions of service quality predict behavioural intentions? An exploratory study in the hotel section in Greece. Managing Service Quality, 12(4), 224-232.
2. Allison, P. D. (1999). Multiple regression. Thousand Oaks, CA: Pine Forge Press.
3. Al-Sabbahy, H. Z., & Ekinci, Y. (2004). An investigation of perceived value dimensions: Implications for hospitality research. Journal of Travel Research, 42(3), 226-234.
4. Amiama, C., Bueno, J., & Álvarez, C. J. (2008). Influence of the physical parameters of fields and of crop yield on the effective field capacity of a self-propelled forage harvester. Biosystems Engineering, 100(2), 198-205.
5. Anastasi, A. (1988). Psychological testing (6th ed.). New York, NY: Macmillian.
6. Anastasi, A., & Urbina, S. (1997). Psychological testing (7th ed.). Upper Saddle River, NJ: Prentice-Hall.
7. Andaleeb, S. S. (2001). Service quality perceptions and patient satisfaction: A study of hospitals in a developing country. Social Science & Medicine, 52(9), 1359-1370.
8. Buttle, F.(1996) SERVQUAL; Review, critique, research agenda. European Journal of Marketing, 30, 8-32. 
9. Babakus, E., & Boller, G.W. (1992). An empirical assessment of the SERVQUAL scale. Journal of Business Research, 24, 253-268. 
10. Backman, S. J., & Veldkamp, C. (1995). Examination of the relationship between service quality and user loyalty. Journal of Park and Recreation Administration, 13(2), 29- 42.
11. Urtasun, A., & Gutiérrez, I. (2006). Hotel location in tourism cities: Madrid 1936-1998. Annals of Tourism Research, 33(2), 382-402.
12. Venkat, R. (2008, October 10). Customer-to-customer interactions: Forgotten factor in CEM. Retrieved October 15, 2008, from http://www.gccrm.com/eng/content_details.jsp?contentid=2121&subjectid=101
13. Wilkins, H., Merrilees, B., & Herington, C. (2006a). Towards an understanding of total service quality in hotels. International Journal of Hospitality Management, 26(4), 840-863.
14. Zeithaml, V. A., & Bitner, M. J. (1996). Services marketing. New York, NY: McGraw Hill.

*Contents are provided by Authors of articles. Please contact us if you having any query.






Bank Details