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CORPORATE BRANDING AND ETHICAL MARKETING
1
Author(s):
ARVIND KUMAR SHUKLA
Vol - 4, Issue- 1 ,
Page(s) : 345 - 348
(2013 )
DOI : https://doi.org/10.32804/CASIRJ
Abstract
Marketing ethics is viewed as important because of marketing’s interface with many diverse stakeholders. Marketing is a key functional area in the business organization that provides a visible interface with not only customers, but other stakeholders such as the media, investors, regulatory agencies, channel members, trade associations, as well as others. It is important when addressing marketing ethics to recognize that it should be examined from an individual, organizational, and societal perspective
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