The growing use of internet in India provides a developing prospect for online shopping. India has an internet user base of about 243.2 million as of January 2014. If e marketers know the factors affecting online Indian behaviour, and the relationships between these factors and the type of online buyers, and then they can further develop their marketing strategies to convert potential customers into active ones, while retaining existent online customers. Rising standard of living as a result of fast decline in poverty rates and availability of much wider product range compared to what is available at brick and mortar retailer is the main reason of increasing popularisation of online shopping in India. Overall e-commerce market is expected to reach Rs. 1, 07,800 crores by the year 2015 with both online travel and e retailing contributing equally. This study focuses on factors which online Indian buyers keep in mind while shopping online.