International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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CONTRIBUTION OF INSURANCE SECTOR ALONG WITH THE BANKING SECTOR IN ECONOMY

    1 Author(s):  SANDHYA RANI

Vol -  7, Issue- 2 ,         Page(s) : 33 - 40  (2016 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

India has the largest number of life insurance policies in the world which is good for the leading insurance companies in India. Insurance sector provides no’s of employments opportunity by the insurance people gets the pension and social security system one of the most rapidly growing sectors in India. Insurance sector evidence suggests that insurance contributes materially to economic growth by improving the investment climate and promoting a more efficient mix of activities than would be undertaken in the absence of risk management instruments. .The present empirical based study was conducted with an objective to understand the role of bank assurance in Indian life Insurance Industry and to measure customer awareness, satisfaction and perception towards buying life insurance products from banks. The study was based on both primary and secondary data and simple percentage method was used for data analysis.

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  6. A CUSTOMER SURVEY & PERCEPTION TOWARDS BANCASSURANCE (WITH REFERENCE TO LIFE INSURANCE INDUSTRY) DR. ANSHUJA TIWARI*; MS. BABITA YADAV** *Assistant. Professor, Department of Commerce, Barkatullah University, Bhopal, India. **Research Scholar, Faculty of Commerce, Rani Durgawati University, Jabalpur, India.

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