International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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IMPACT OF DEMONETIZATION ON THE SALES OF TWO-WHEELER INDUSTRY

    1 Author(s):  POOJA RANI

Vol -  8, Issue- 3 ,         Page(s) : 16 - 22  (2017 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

Present study is based on measuring the impact of demonetization which was held in India in month of November and December in year 2016. The old notes of Rs 500 and Rs 1000 was replaced by new one. Demonetization in the economy a major step to reduce corruption and poverty as quoted by Prime Minister Narendra Modi. All Indian market segment was affected by demonetization but present study measuring impact of it on the two-wheeler industry. This presents the comparative study of two wheeler industry`s sales (specially Bikes and scooters) in the month of November and December, which were related with the demonetization period. How much extent sales are affected by

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