International Research Journal of Commerce , Arts and Science

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GREEN MARKETING: A TOOL FOR SUSTAINABLE COMPETITIVE ADVANTAGE

    1 Author(s):  DR. PURNIMA SEHGAL

Vol -  8, Issue- 3 ,         Page(s) : 56 - 66  (2017 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

In the present day world with alarming levels of environmental deterioration, global warming and pollution, human beings have become one of the most endangered species on this planet! Of late, more and more people are becoming aware of the urgent need for environmental protection and marketers these days are trying to capitalize on the same to ensure sustainable growth by redesigning their strategies. Green marketing is one of such strategies which marketers are using these days as a key strategy for sustainable competitive advantage.

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