International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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FACTORS INFLUENCING POLICYHOLDERS DECISION ON PURCHASING LIFE INSURANCE PRODUCTS WITH REFERENCE TO PUBLIC AND PRIVATE LIFE INSURANCE COMPANIES IN PERAMBALUR DISTRICT.

    2 Author(s):  DR. R.RAJENDRAN, P. BALAMURUGAN

Vol -  8, Issue- 12 ,         Page(s) : 41 - 51  (2017 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

This research article deals with the analyse and prioritize the factors influencing policyholders decision on purchasing life insurance products of both public and private life insurance companies. The research is descriptive in nature and simple random sampling method is adopted to collect 100 samples each from policyholders of public and private life insurance companies. Questionnaire used for this research consists of nine factors influencing policyholders decision on purchasing life insuranceproducts and respondents were asked to give a rank in order of influence from 1 to 9. Further weighted score was used to rank the factors.

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