International Research Journal of Commerce , Arts and Science
( Online- ISSN 2319 - 9202 ) New DOI : 10.32804/CASIRJ
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WHAT IS MARKETING MANAGEMENT
2 Author(s): DR. JAGDEEP SINGLA , SHEEBA KADYAN
Vol - 4, Issue- 2 , Page(s) : 246 - 249 (2013 ) DOI : https://doi.org/10.32804/CASIRJ
We know that basic aim of all the business organizations is to earn the money, and profit is the one of main source of earning for them. The human being is performing the business activities since ages to earn the money but in today’s world, the scenario has been changed. Now mere earning the profit is not only motive of today’s business but it wants enhanced productivity and enhanced profitability. And it is only possible through Marketing Management.