In the new reform of market and the presence of a number of MNC’s in the Indian market in various economic activities as a result a battle started for greater market coverage as Indian market share, these MNC’s have to understand and change the mindset of buyer and their perception. These changes can be possible only with the help of attractive packaging which can bring about the required kind of change in the perception, attitude and buying behavior of buyers. Now a day, a number of different kind of packaging material available in world market as well as in Indian market. We are exposed to them with a fraction of time; but it is impossible to retain them all in our memory. Thus it is necessary for every packaging material producer to know and measure the impact of packaging on buyer’s buying behavior when they make purchase.