International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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A REVIEW PAPER ON AN INTEGRATED FRAMEWORK FOR E-COMMERCE ADOPTION IN SMALL TO MEDIUM-SIZED ENTERPRISES

    1 Author(s):  RUBY SHARMA

Vol -  4, Issue- 1 ,         Page(s) : 305 - 312  (2013 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

The use of e-commerce is more and more becoming a strategic necessity.Unfortunately, small and medium-sized firms (SMEs) seem to fall behind their larger counterparts in the adoption of e-commerce. For this reason a number of projects, both national and the international ,aiming at supporting e-commerce activities in SMEs are planned and initiated. It is fundamental that these projects are successful as a poor effort can complicate future initiatives. This requires thorough planning and knowledge about different aspects of the problem area. Unfortunately, research on e-commerce is often limited to drivers and barriers for adoption. This paper argues for a broader perspective and a conceptual framework is presented that integrates the context, content and process of e-commerce adoption.

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