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Volume -6 Issue - 5
Month [Year] -- May [2015]
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   No of Download : 15    Submit Your Rating     Cite This       Full Article
Abstract

The role of banking industry is ever expanding and is becoming inseparable part of the growth of the country. There are many financial products coming every day in to the pool of banking sector. Some are old and some are new from Indian context. That’s why in the fast moving culture people are using and simply accepting new technology. All around the world retail banking has been an established market; however its rise in emerging economies like India has been of recent origin. In first part of this research paper I highlight brief introduction of industry and general introduction of SHREE MAHUA NAGRIK SAHKARI BANK LTD. In second part of the research paper, I highlight detailed knowledge about the different products and services of the SHREE MAHUA NAGRIK SAHKARI BANK LTD.

   No of Download : 6    Submit Your Rating     Cite This       Full Article
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Assam is the land of a number of ethnic groups each having a distinctive identity of its own. But remarkably this ethnic diversity has hardly impeded culture in the state. With the diversity in their customs and traditions these groups have lived side by side for ages, shared a common history and evolved in the process of culture that may aptly be called ‘Assamese Culture’ (Gogoi, 1982). Assamese culture has a glorious tradition in textile and handloom weaving. Handloom weaving is the most important cottage industry and an ancient craft of Assam which gives insight into the way of life of the people. Assamese weavers produce varieties of clothes with fineness of texture and colourful designs.

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A Brand to some may be a simple name, logo or symbol whereas to others it may be a promise, guarantee, reputation or identification. Branding is a process of stamping a product or a group of products or something else which the marketer offers, with some identifying name and mark or combination of both. It creates individuality in the offering facilitating it to be easily distinguished and recognized in the market from rival offerings. The purpose of this study is to examine the influence of brand on consumer’s buying behavior and understand the key factors of branded products which influence consumer’s involvement towards trendy branded products. This paper expands the understanding of consumer buying behavior related to Indian environment and highlights the brand factor that highly influence consumer involvement in product purchase.

   No of Download : 3    Submit Your Rating     Cite This       Full Article
Abstract

भारत जनसंख्या के आधार पर विश्व में दूसरे नम्बर का देश है। आर्थिक उदारीकरण का देश के विभिन्न क्षेत्रों पर प्रभाव पड़ा है। विकास के लिये आवश्यक आधारभूत संरचना में भी परिवर्तन दिखाई देने लगे हैं। इसी क्रम में स्वास्थ्य सेवाओं में भी क्रमिक विकास निरन्तर हो रहा है। इस क्षेत्र में नये-नये रोजगार के अवसर निरन्तर उत्पन्न हो रहे हैं। पिछले कई वर्षों से भारत विश्व स्वास्थ्य संगठन और अन्य संबंधित संगठनों के साथ मिलकर उŸाम स्वास्थ्य के लक्ष्य की प्राप्ति के लिये कार्य कर रहा है। इसके बाद भी तीव्र गति से बढ़ती जनसंख्या के कारण लक्ष्य प्राप्त करना असंभव सा दिखता है। डब्ल्यूएचओ के सहायक महानिदेशक डा. टिम इवांस ने एक अधिकृत वक्तव्य में कहा है, कि पेशेवर स्वास्थ्य कार्यकत्र्ताओं की कमी से सभी देश प्रभावित हैं। इसका स्पष्ट प्रमाण यह है कि सरकारी स्वास्थ्य सेवाओं में चिकित्सक के साथ-साथ अन्य स्टाॅफ की भारी कमी है। आज भी चिकित्सालयों में विभिन्न बीमारियों के विशेषज्ञ चिकित्सकों का अभाव है।

   No of Download : 3    Submit Your Rating     Cite This       Full Article
Abstract

the Second World War damaged economies of the most of the countries, particularly of those who were directly involved in the war. The global war had completely dislocated the multilateral trade and had caused massive destruction of life and property. In 1945, it was realized to concentrate on reconstructing these war affected countries. Besides it was also given a thought to develop underdeveloped economies in planned way. IBRD was established in 27th December 1945 along with the IMF on the basis of the recommendation of the Bretton wood conference. These two organizations are called Bretton wood twins. The head quarters of World Bank in Washington DC, USA. In April 2012, membership of World Bank increased to 188 countries. Delegates from a wide variety of countries attended the Bretton woods conference, but the most powerful countries in attendance, the United States and United Kingdom, mainly shaped negotiations.IBRD started functioning in June 1946. India is a member of four constituents of the World Bank group i.e. IBRD, IDA, IFC and MIGA but not the fifth institute ICSID.the main purpose of the study is to investigate the impact of World Bank policy on Indian economic growth.

   No of Download : 1    Submit Your Rating     Cite This       Full Article
Abstract

The approximate value of the definite integral can be calculated by applying the technique of numerical integration. We can derive some simple and useful quadrature formulae by using Newton-Cotes Quadrature Formula such as Trapezoidal Rule, Simpson’s One-Third Rule and Simpson’s Three- Eighth Rule. We can also derive formula for area of four strips by using general quadrature formula which is known as Newton-Cotes Quadrature Formula. From this general formula we get number of quadrature formulae by putting n = 1,2,3,4,………………… In comparison Simpson’s One-Third Rule is better to all quadrature formulae.

   No of Download : 3    Submit Your Rating     Cite This       Full Article
Abstract

The objective of the paper is to identify what CSR means for companies in the food and sector. The paper starts out with a definition of the concept of CSR and discussion of potential ‘incentives’ for CSR in the food sector It is intended to help companies in the sector to define or evaluate their CSR strategies, with the emphasis on activities that respond to sector-specific challenges rather than generic CSR solutions. The CSR initiatives already taken by the companies in the food industry are also discussed. The new companies act requirements have further raised the performance bar of the companies in relation to CSR.

   No of Download : 3    Submit Your Rating     Cite This       Full Article
Abstract

Securitization refers to the tool or the medium which was basically introduced to recover or to reduce the level of NPAs (Non Performing Assets) in the banking industry including the various financial institutions. It came into existence through the enactment of the SARFAESI Act, 2002. SARFAESI is known for Securitization and Reconstruction of Financial Assets and Enforcement of Security Interest. Years after the enactment of the SARFAESI Act, 2002, it has been realised that it didn’t turned out to be as effective as it was thought to be.

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Abstract

Bengal: A brief history Bengal comprised of Bangladesh, West Bengal along with the states of Bihar, Orissa and the Chotanagpur area previously which was partitioned into two provinces under the British colonial rule in October 1905. The resulting provinces consisted of East Bengal with the majority of Muslim population and the western part with the majority of Hindu population. This partition further sowed the seed of the partition of India in 1947 when the eastern part of Bengal joined Pakistan and the western part of Bengal joined India as West Bengal. ‘East Bengal ’, was renamed as ‘East Pakistan’ in 1954, which again gained independence from Pakistan and was called Bangladesh in 1971.

   No of Download : 8    Submit Your Rating     Cite This       Full Article
Abstract

किसी विद्वान ने कहा है कि कवि पैदा होते हैं अर्थात् जन्मते हैं बनाये नहीं जाते लेकिन मेरा मानना ही नहीं दावा है कि महिलाएँ पैदा नहीं होती हैं बल्कि बनायी जाती हैं। महिला और पुरुष मात्रा लिंगीय विभेद न होकर दो अलग-अलग विचारधाराएँ हैं जिन्हें समाज ने अपनी सहूलियत के हिसाब से पनपाये रखा है हाँ माना कि इन दोनों में कुछ प्राणिशास्त्रीय विभिन्नताएँ हैं पर इन दोनों को यह समाज टोका-टाकी करके महिला और पुरुष बना देता है।

   No of Download : 5    Submit Your Rating     Cite This       Full Article
Abstract

Employer branding is defined as a targeted longtermstrategy to manage awareness andperceptions of employees, potential employees and related stakeholders with regards to aparticular firm (Sullivian, 2004). This includes direct and indirect experiences of dealing with thefirm. Like actual product branding, organizations have started to invest employer branding asemployees are the internal customers of the firm. The employer brand builds an imageconfirming the organization as a good place to work. Today, an effective employer brand isessential for competitive advantage. With the liberalization of the Indian economy in 1991 andsubsequent economic reforms, Indian companies are becoming internationally strategic to utilizethe employer brand to attract and retain talent which leads to expand and growth of the business.This paper gives some concept on employer branding and also to examine how Indianorganizations with a positive corporate reputation can attract and retain employees. It alsofocusses to explain the importance, applicability, outcome and creating an effective employerbranding strategy of Indian companies.

   No of Download : 6    Submit Your Rating     Cite This       Full Article
Abstract

When was the last time you booked your travel ticket over the counter? Or you paid your bills offline ? Or you booked your movie tickets standing in long queues? These are some questions that highlight the importance of e-commerce in our every day life . In the second half of 2011 , as India’s 100 millionth internet users logged on and the number of mobile phone users crossed 600 million , it became clear that the foundation for an e-commerce revolution had been laid . Given the size of Indian markets and growing consumerism, industry sources aren’t surprised that e-commerce industries are reporting double digit growth. The rise of smart phones, secure transaction gateways, banks going online with a vengeance and easy issue of debit and credit cards have aided e-commerce.

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Abstract

Earthquake is major problem in the world and affected human being. Its paper based on some physical geography books and internet .it’s about, causes and impact on human being special reference of India

   No of Download : 4    Submit Your Rating     Cite This       Full Article
Abstract

वैदिक मन्त्रों की व्याख्या अनेक दृष्टि्‌यों से की गयी है। इस प्रसंग में याज्ञिक, ऐतिहासिक एवं आख्यान, नैरुक्त, अधिदैवत, परिव्राजक एवं अध्यात्म और वैयाकरण ये प्रसिद्ध व्याख्यान पद्धतियाँँ हैं। इनमें ऐतिहासिक तथा आख्यान पद्धति विशेष विचारणीय है। निरुक्तकार यास्क ने ऐतिहासिकों एवं आख्यानों का उल्लेख किया है। ये इन मन्त्रों अथवा सूक्तों की व्याख्या तदनुकूल ही करते है। यास्क ने ‘तत्रेतिहासमाचक्षते’ कहकर कुछ मन्त्रों की इतिहासपरक व्याख्या प्रस्तुत की है। इसके साथ ही यास्क ने ‘इत्याख्यानम्‌’ शब्दों से आख्यानसमय का भी उल्लेख किया है। आख्यानविद्‌ वैदिक सूक्तों तथा मन्त्रों में आये नामों अथवा घटनाओं को आधार बनाकर आख्यानों की उद्‌भावना करते रहे होंगे। इस प्रकार ऐतिहासिक वेदार्थ पद्धति के साथ-साथ आख्यानात्मक पद्धति भी प्रचलन में आयी। सम्भवत: पौराणिक साहित्य ने इस परम्परा से पर्याप्त प्ररेणा ग्रहण की हो। यास्क की स्पष्ट मान्यता है कि मन्त्रदृष्टा ऋषियों की अपने द्वारा दृष्ट अर्थ को आख्यान से संयुक्त करने में प्रीति होती थी।

   No of Download : 5    Submit Your Rating     Cite This       Full Article
Abstract

Jammu & Kashmir is known as ‘Switzerland’ of India. The state is the most beautiful state in our country surrounded by the Himalayas and other mountain ranges. It is blessed with deep valleys and breath-taking sceneries. It is enriched with the boundless beauty of snow-clad mountains, large natural lakes, forests, rivers and springs. It has its own distinct and peculiar cultural ethos. The state has a predominant place as it shares the international boundaries with Pakistan and China. It has three main natural regions, namely, Jammu, Kashmir and Ladakh. It is divided into two administrative divisions Jammu and Kashmir. Kashmir has eight districtswith including two districts of Ladakh region. ‘Kashmir’ literally translated which means land desiccated from water ‘ka’ (the water) and ‘shimeera’ (to desiccate) Whereas Jammu has six districts.

   No of Download : 6    Submit Your Rating     Cite This       Full Article
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As opposed to most American writers who worship nature, novelist-philosopher Ayn Rand’s conviction is that human beings do not live in a Garden of Eden. Survival demands that human intervention in nature is inevitable, it is impossible to prevent man from shaping the earth in the image of his values. Since human beings survive by reshaping nature to fulfill their needs, every step taken beyond the cave constitutes an improvement in human life. Ayn Rand’s philosophy propagates that environmentalism does not mean a hatred of science and technology, or rejection of progress in human life. In fact, to work only for bare necessities, so that nature remains pristine, is a luxury that human beings cannot afford. This paper is an eco-critical reading of Rand’s fictional works and attempts to explore how her protagonists strike a balance between the needs of man and the environment.

   No of Download : 15    Submit Your Rating     Cite This       Full Article
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In Asia and Africa, the women entrepreneurship has been associated with poverty alleviation programs (Woldie and Adersua,2004) and they are motivated by a combination of push factors (e.g. poverty and unemployment) and pull factors (e.g. the need to be independent) (Jamali, 2009).Women entrepreneurship plays vital role in both domestic and global business environment . There are about 190 million women entrepreneurs in 59 countries (ILO, 2010). Today, women are entering all fields such as trade, industry and engineering. Many Indian Women have attained protuberant positions such as Indira Nooyi, Chanda Kocher, Shenaz Hussain, Ekta Kapoor, Meena Bindra etc. Women entrepreneurship contributes to self-employment, income generation, female education and awareness and hence contibutes towards the overall development of the country. In rural India, agriculture and allied industrial sectors employ as much as 89.5% of the total female labour. In overall farm production, women's average contribution is estimated at 55% to 66% of the total labour. According to a 1991 World Bank report, women accounted for 94% of total employment in dairy production in India. Women constitute 51% of the total employed in forest-based small-scale enterprises

   No of Download : 9    Submit Your Rating     Cite This       Full Article
Abstract

Destination marketing is the process of communicating with potential visitors to influence their destination preference, intention to travel and ultimately their final destination and product choices. Destination marketing is a major part of the ‘Implementation’ process; it is the articulation and communication of the values, vision and competitive attributes of the destination Destination marketing is becoming extremely competitive worldwide. This paper describes the objectives and strategic marketing concepts and models for the management try to synthesize the destinations. It provides an overview of the variety of techniques commonly used and shows examples from different places.

   No of Download : 5    Submit Your Rating     Cite This       Full Article
Abstract

प्रस्तुत शोध में नेपाल में राजशाही के दौरान लोकतांत्रिक चेतना के विकास और लोकतांत्रिक आन्दोलन के उभार के विभिन्न चरणोंनेपाल में छात्र आंदोलन का ऐतिहासिक, विश्लेषणात्मक पद्यतियों से अध्ययन किया गया है। नेपाल में राजतंत्र,, संवैधानिक राजतंत्र, पंचायत व्यवस्था से लेकर लोकतांत्रिक व्यवस्था की स्थापना तक नेपाल में छात्रों की गौरवशाली भूमिका प्रत्येक आंदोलन में रही है। राणाशाही के विरोध में भारत में अध्ययनरत नेपाली छात्रों ने संगठन बनाकर नेपाली जनता को लोकतंत्र के लिए एकजुट करने एवं संघर्ष करने का रास्ता दिखाया। प्रथम जनआंदोलन के बाद जब नेपाल मे बहुदलीय सरकारें बनी और वहाँँ राजनीतिक अस्थिरिता का वातावरण चला तब भी छात्रों ने अनेक बार व्यवस्था के खिलाफ संघर्ष किया। 2006 में राजशाही के खिलाफ हुए आंदोलन में छात्र संगठनों ने बढ़चढ़ कर हिस्सा लिया और लोकतंत्र को स्थापित करने के लिए योगदान दिया।

   No of Download : 2    Submit Your Rating     Cite This       Full Article
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Green revolutions, going green, environmental protection, sustainable life style, sustainable development, protecting our earth and many more have become a natural phenomenon in our everyday life. Green Marketing is a phenomenon which has developed particular important in the modern market. In the emerging world the concept of pollution free activity is given more importance in all the sectors and in all stages. Green marketing is a tool used by many companies in various industries to follow this trend. This concept has enabled for the re-marketing and packaging of existing products which already adhere to such guidelines. Additionally, the development of green marketing has opened the door of opportunity for companies to co brand their products into separate line, lauding the green-friendliness of some while ignoring that of others. This paper mainly focuses on the concept, need, importance & strategy of green marketing in India.

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Of the two ambitious projects of Prime Minister Make In India and Digital India, Digital India is the talk of the day.This program aims to transform the entire ecosystem of public services through e-Governance thereby promoting the sectors like electronic services, products and job opportunities. To bring about a change through information technology the Digital India Programme visions to transform our country into a digitally empowered society and knowledge economy. It is a much awaited programme which intends to bring about Rs 4.5 lakh crore of investment by Indian bigwigs as well as employing 18 lakh jobs. This program aims at making India self sufficient in electronic goods, turn it into a leader in cyber security and our country becomes a hub of innovation.

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About two thousand three hundred years ago in India, Ashoka Maurya rose to become emperor and he went on to do great works for his country and especially for Buddhism. But the recording of history was neglected and his name was forgotten for tens of hundreds of years.

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The present article entitled ‘Vision of Environment in Sikhism’ focuses on the consciousness of Sikhs. Sikhism was founded by the saint Guru Nanak Dev in the late fifteenth century. A little information is available on the ecology and environment in Sikh literature. However, the ecological as well as environmental problems were not so serious as they are today, yet the Sikh Gurus identified their awareness about ecological equilibrium as well as they fixed our responsibility to maintain healthy and pure environment in nature. A sacred scripture the Shri Guru Granth Sahib is the Eternal Guru of the Sikhs which is ‘living’ embodiment of the light of the ten ‘Gurus’. The Sri Guru Granth Sahib is venerated by the Sikhs as the final embodiment of the holy message for them.

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The FMCG Sector in India has witnessed a range of recent developments. Tax deductions on various items, rise in the penetration levels and per capita consumption are some of the major developments in FMCG. The FMCG Sector in India is the fourth largest sector in the Indian economy. As per the reports of the 2005-06 financial years, the market size of the sector was registered as USD 13.1 billion. The FMCG Sector in India involves a strict competition between the organized and unorganized sectors of consumer durables. India offers an abundance of raw materials (Some product categories such as jams, toothpaste, skin care products, hair care products, etc have experienced a low per capital consumption as per a report presented in 2006.), low-priced labor costs, and also has a presence across the entire value chain.The Prime Minister said that India is the only country in the world which offers the unique combination of democracy, demography, and demand. He said the new Government was taking initiatives for skill development to ensure that skilled manpower was available for manufacturing. He also referred to the Digital India mission, saying this would ensure that Government processes remained in tune with corporate processes.

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FDI is a major source of external finance which means that countries with limited amounts of capital can receive finance beyond national borders from wealthier countries. An increase in FDI may be associated with improved economic growth due to the influx of capital and increased tax revenues for the host country. Host countries often try to channel FDI investment into new infrastructure and other projects to boost development. Greater competition from new companies can lead to productivity gains and greater efficiency in the host country and it has been suggested that the application of a foreign entity’s policies to a domestic subsidiary may improve corporate governance standards.

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The wise saying, ‘Compare apples with apples, and not with oranges’ holds true for investments too; however, sometimes investors tend to compare different investment products due to apparent similarities. One such comparison is between ULIPs and mutual fund schemes. Let’s find out the similarities and differences between the two. ULIP stands for Unit Linked Insurance Plan. Its biggest benefit is that it combines the features of both insurance cover and investment opportunities under a single plan. When the premium is paid, part of the amount goes towards providing the policy holder insurance cover, and the other part is invested in stocks and bonds so that the policy holder will get wealth appreciation. As a policy holder, you have the freedom to choose which asset class the investment should be made in. Policy holders who are risk averse can choose to have their money invested in bonds, while those who don’t mind sacrificing risk for higher returns can opt to have the money to be invested in equities.

   No of Download : 6    Submit Your Rating     Cite This       Full Article
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The “Make in India” campaign aims to make India the manufacturing hub of the world, challenging China’s dominant position in the world of manufacturing. Modi has linked this to creation of employment to encash the demographic dividend. In simple terms, companies will come to India to manufacture products instead of just marketing them here. This will create jobs for people, fuelling economic growth. This is where the campaign seems to be out of sync with the employment realities of India. It is not for the first time the government is focusing on the manufacturing sector to boost economic growth and generate employment opportunities. India’s dominant employer—the agriculture sector—is no longer able to absorb the increase in labour force. The recent increase in non-farm employment is mostly due to the rise of the service sector. But as both the sectors are now staring at stagnation, manufacturing has to be the next big employer. Experiences of developed countries show that this is the trajectory they have followed.

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Empowerment has become a fashionable and buzz word. It essentially means decentralisation of authority and power. It aims at getting participation of deprived sections of people in decision-making process. In other words giving voice to voiceless. Activists want government to empower poor people including women by legislative measures and welfare programmes. Empowerment is the process by which the disempowered or powerless people can change their circumstances and begin to have control over their lives. It results in a change in the balance of power, in the living conditions and in the relationships. Unless capacity is built in these sections in reality the power is used by others rather than the section for which they are meant.

   No of Download : 62    Submit Your Rating     Cite This       Full Article
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Nationalization of life insurance business was a key step for insurance sector when Life Insurance Corporation of India was recognized by merging 245 life insurance companies. After nationalization, this sector played a major role for the economic development of the country as the LIC of India emerged a great supplier of financial resources for economic planning since 1956. The LIC of India has enjoyed monopoly in life insurance business during the period 1956-2000. However, it precisely worked for the people and country. When we see the progress and performance of the LIC, the aim of nationalization was actually achieved.